I was recently commissioned to design a cycling kit for a mountain bike team based in Michigan. I'm still waiting to get my hands on the kit to photograph it. In the meantime here's a little peek of the design!
The team doesn't have a dedicated logo, so I made one for this kit. The HC in HC Hooligans stands for Hors Categorie, which is a french term for a climb so difficult, it can't be classified. Tackling a difficult climb is one of my favorite things to do on the bike, so I had a lot of fun with this design. The pop of red was added to represent a rider's heart-rate redlining during a tough ride.